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Loyalty

The Power of Personalised Customer Loyalty: How Data Can Drive Retention

In today’s competitive business world, creating lasting customer loyalty goes beyond offering basic rewards. The secret to success lies in understanding your customers—what they need, what they like, and how they prefer to shop. With the wealth of data available through every customer interaction, businesses have a unique opportunity to build personalised loyalty programs that […]

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Loyalty

The SME pocket rocket: Why wallet-based loyalty cards are taking off. 

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